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Much More Than A Gallery

by Christine Holderness

The world according to Dorfman:

Five Important Things Every Artist Needs to Know

  1. Artists need to make more than great art to be successful.
  2. It is critical to connect with the "right" galleries, and these galleries need to be located throughout the world not just in one city.
  3. Strive to create strong, cohesive bodies of artwork that are based on ideas and not just about process.
  4. Meet and cultivate collectors who are passionate about art and artists.
  5. And most importantly, always continue to grow and expand artistically, do not get complacent, no matter how "famous" or successful you may become.

"I Want to Take Art Away From The White Box"

Explains Dorfman, referring to the minimal and neutral, some may go as far as say bland, quality of many galleries.

Representing contemporary art to collectors, galleries and dealers he is passionate about developing innovative ways to both present art and to collaborate.

During his long career, Dorfman has worked closely with artists such as Andy Warhol, Roy Lichtenstein, Alex Katz, Graham Gillmour, Mia Feuer and Siebren Versteeg, and many others.

Andy Warhol at work

"The Very Last Plastics Show" on view at Dorfman Projects, 529 W. 20th Street, now through July 31, 2014

"Always Make a Turn in a Different Direction"

An avid and adventurous collector himself, Dorfman often commissions new works or Projects from artists. By encouraging (often) mature artists to work in novel ways, experiment with new materials, and, in the process, evolve conceptually and creatively Dorfman has been instrumental in the development of important new art.

An example is artist Siebren Versteeg's series Daily Times (2012). This series is a real time, internet enabled, digital program that creates new digital art works on paper that respond to a continually changing news feed.

Daily Times is a perpetual "work-in-progress" challenging our perceptions about how information is disseminated, altered, and presented within our culture.

Daily Times, installed at Dorfman Projects

The Daily Times, Sibren Versteeg, 2012

The Daily Times

detail, Daily Times

Dorfman Projects is an Artspecifier Gallery Member. Visit ArtSpecifier to learn more about Dorfman Projects.

Fred Dorfman

ArtSpecifier is a global community committed to new ways of telling stories, facilitating connections, and nurturing creative alliances.

ArtSpecifier's mission is to link artists, galleries, art consultants, designers, architects, art lovers, and creative resources worldwide.

You can find information about ArtSpecifier gallery membership or artist membership on our website or email us at advisor@artspecifier.com for additional information or to speak with our knowledgeable art experts.


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