"The work of Nika Oblak and Primoz Novak draws parallels between a society driven by personal needs and capital and their own role as artists in the contemporary art market. Infused with humor, their work adopts the visual tactics and seductive constructions commonly employed in the mass media to lure the consumer."[1] Oblak & Novak have exhibited in venues like Sharjah Biennial 9, UAE; Istanbul Biennial, Turkey; Japan Media Arts Festival; Transmediale Berlin, Germany; and most recently in Biennale Cuvee, Linz, Austria.
[1] Yasmeen Baig-Clifford, Move - new European media art, 2009.